Stuarts Income – Internet Marketing Beginner – Part 2

Posted: 04/03/2012 in keywords, Niche Experiment, SEO, The Start
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Part 2 – Key Word research – relevant keyword/phrase related to the niche.

‘Keywords’ and ‘Keyword Phrases’… these are the targets I have to hit in order to rank highly for the niche  - Page One of Google!

When trying to get nice and high in the rankings for your chosen subject you need to make sure you are using the right keywords, these are what people will type when searching for a chosen subject/niche.

Things to remember about key words – Derivative, Semantic and Synonyms

Derivative is a variation of your main key word, for example Dog is your sites main key word – Dog Collar is a derivative of this.

Semantic is a an interpretation of a particular word – the explanation here is good.

Synonym’s are a word or phrase that mean exactly the same or nearly the same as another word or phrase in the same language.

All of the content should have the 3 included to make the pages more natural, this is also important when researching key words.

You need to understand the tools/metrics involved in getting good keyword phrases for your website.

  • Keyword Relevance – highly relevant to content on site
  • Traffic – good level of traffic
  • Competition – acceptable levels of competition
  • Commercial Quality/Earning Potential – highly commercial
  • PASSION <– Do you have the passion or the niche?

Matt Levenhagen – Pick a niche fast – great video here

This video should be watched 1st as it give a really good example of niche research and competition metrics (unfortunately it doesn’t give you all of the metrics defined in the spreadsheet – I have asked on the Warrior Forum for help here)

Keyword Relevance

Are the keys words or phrases you pick really perfect for the niche targeted? A quick way to find related keywords related to your niche if you are running out of ideas is to do this:

Go to Amazon.com > select Books > type in the name of your niche, open a related book (you can preview) and look at the contents page for ideas.

Are the key words you have  selected buying key words? This is relevant deepening on the type of site you are building.

Good ways to find long tail version on Keywords, go to Google and start to type the keyword you are thinking about – watch as Google fills in the most recent searches for you… if you need even more long tail type ‘a’ after the phrase (and continue up the alphabet). This can even be reversed, type in the keyword phrase such as “Carpet Cleaning” and then add and s to the front like this “scarpet cleaning” and see what happens.

Things to remember when filtering the Google Adwords Keyword Tool based on:  Broad, [Exact], “Phrase”

  • Broad – this means when you run a filter or search it will look at the keywords – say Dog Training and replace key elements of this keyword string with similar (synonyms) e.g Dog Education.. – this is good to find out if there is another keyword phrase you should be looking at rather than your chosen one. <– this is something to be avoided from what I have ready here

* NOTE from forum:

“Broad results is a waste of time unless you are doing a google search to analyze the sites that rank in the top 10 for a keyword.”

  • [Exact] – this is obvious – it is going to return the result of exactly what you type, so if you run a search using this yo better get a lot of traffic if you are going to use this as your domain name… <– this is an option to use

* NOTE from Fourm:

“Always use exact if you are making a microniche site and wish to rank well for a keyword in your domain name.”

  • “Phrase” – this is where some element of your key word is used in a phrase passage… so this is useful when looking at the overall keyword content. <– this is also an option to use to understand volume.

So use “phrase” match to understand the popularity of the niche and then “exact” to get the right keywords…

Traffic

You need ‘Targeted’ Traffic, not just traffic…

TRAFFIC – The 1st page of Google gets 95-98% of all traffic, this is why we want to be here!

(have not confirmed these figures – they are from Pat Flynn’s video)

Position 1 – 42% of traffic

Position 2 – 12% of traffic

Position 3 – 8% of traffic

Position 4 – 6% of traffic and so on.

So for example, your keyword get 1000 searches – position one should get about 42% of this or 420 clicks TRAFFIC!

If we are not in the top the we will get limited traffic, therefore limited clicks on our ads and no money – not good for paying the bills

How to find Traffic

Open Google Keyword Tool

Sign in – enter the keyword you wish to look up, select search.

You will now get the broad search results – click on the ‘Match Types’ {Exact} and the “Phrase”

The result’s will now be filtered to get a better idea of the local and global search for this keyword phrase.

From what I understand its best to target traffic over 1000 monthly searches – this needs validation.

Validation

This is ensure you have something worth while and not relying on Googles aggregated Key Word Tool data as this can apparently be a little off.

To do this use Google Adwords – get an account.

Set up a campaign – for 12 hours (or 24h) – link to someone else’s website

After you have run the keyword check the number of ‘Impressions’ – this is the number of times the ads been displayed to potential customers.

‘Clicks’ are the number of actual times the sites been visited – and you get charged, not much (but worth it to see volumes)

Now you can average the amount over the month – e.g 100 impressions in a day x 30 (average monthly days) = 3000

Competition

Finding out who is out there competing for the same keywords/phrases

“Pick your battles carefully.. you can win on some but not all. Once you have been working on IM for a while you will spot the trends that allow you to succeed amongst difficult competition”

Useful link on some of the SEO terms and help from theoutsourcingcompany.com

From what I have read it appears the metrics used for finding out keyword competition is a highly contentious subject and one I seem to have got hung up finding on and is probably why this post has been rewritten a number of times.

There appears to loads of ‘Coaching’ programs which aim to give you the answer and a lot of tools out there with a particular algorithm built in to assess if its  easy, medium or hard to rank for – I have no idea if these are any good yet.

I believe I am going to have to move on from this soon and just list down the methods of a few that I will work from.

1st Method:

Using SEO MOZ tool bar extension (based on a webinar by Aiden Booth at about the 16min mark)

He mentions in this video that if you an find two sites in page one of Google for your particular keyword then its worth targeting that keyword.

PA (Page Authority) <under 40

DA (Page Authority) <under 40

The DA and PA are metrics calculated by the SEO MOZ company and take a lot of factors in to account.

This is a little bit light on info on how effective this is…(but he has a coaching program I almost paid for, I would have done if it wasn’t a total lack of funds in the bank)

2nd Method:

From Pat Flynn using Market Samuri (see video from Pat)

3rd Method

From Joseph Archibald’s Warrior Forum post.

From what I can pick up on this thread – its massive! ( I need to re read it)

When looking at the search term you are examining in google (with SEO Quake) you need to ensure these things for an easy keyword.

In the Top ten there are 3 or more sites with a PR and Domain age of less than 2.

Poor On-site Optimisation – you need to look to see if the [exact match] keyword is not in these items:

Title, URL, Headers, Meta Description

No Root Domain – only inner pages – this means the keywords not been optimised for the home page of a competitor.

Less than 10 domains (as opposed to links) pointing to the PAGE (as opposed tot he domain on which the page resides) that is ranked.

4th Method:

Another one I have heard, and I cant remember where I got this one from.

If you add all of the PR’s together from page one of Google (ten results) for your keyword and then divide them by ten to give you an average PR – if this is 2 or under its easy to Rank for, if its 3 or under its medium and anything else it will be hard.

(there is a variation of this as well – remove the lowest on and the highest one and then divide the total by 8)

You will still need to take in to account on On Page optimisation to improve in the rankings, and this seems pretty basic.

5th Method:

Taken again for the Warrior Forum directly pasted here, this is a pretty good basic metric for keyword research.

I use Google Adwords and SEO Quake to search to find competition levels and hot keywords that I can use. It’s very effective and what’s even great about it is that these tools are free. And yes, in my case, it has helped me bring in some money for my business.

Here are steps in using the two tools:

Step 1: Research keyword competitiveness.
(This step will help you establish if the keyword is easy or hard to compete against)

In this phase, you will need to work out the PR (pagerank)of a website so you might need to download SEO Quake (an add-on that will show you the PR (pagerank) when you do a google search).

-Find the average PR of the top 3 searched terms in your niche market. To find the top 3 searched terms, you need to go to Google Adwords Keyword External Tool (it’s free).
-Make a “broad” search of the keyword that people will most likely use to find your site.
-Google will return the most popular relevant and related keyword searched based on that search term and list them in order of search volume – basically google will show you the top search terms for that product/niche.
-Get the top 3 searched terms based on the columns global and local monthly searches. Similar keywords should be eliminated due to the reason that keywords need to be unique.
-Open a firefox browser and turn on SEO plugin. SEO Quake works best with Firefox. This will help you get the PR of the website.
-Search the top three keywords you found. You’ll get the results and underneath each link, you’ll see an SEO Quake portion with a lot of numbers. Look for the PR section. PR’s are ranked from 10-0, sometimes even n/a. 10 as highest and 0 as the lowest.
-Get the average of PR’s of the top 10 sites. (i.e[1+10+4+5+2+1+7+6+3+2]/10 = 4.1 average PR) This is the average PR for the keyword you searched. I’ll explain the significance of this in the next step.
-Search the next two keywords and do the same procedure.

Step 2: Find hot keywords

Again, as mentioned above, the right keywords can help increase traffic. That is why we’re undergoing all these steps just to get the right keywords for your site. To find hot keywords there are two factors that you need to consider: Average PR and Monthly Searches.

Monthly search of 0-499 with an average PR of 0-1.9 = fair
Monthly search of 500-999 with an average PR of 2.0-2.5 = fair
Monthly search of 500-999 with an average PR of 0-1.9 = good
Monthly search of 1000-4999 with an average PR of 2.6-2.9 = fair
Monthly search of 1000-4999 with an average PR of 2.0-2.5 = good
Monthly search of 1000-4999 with an average PR of 0-1.9 = excellent
Monthly search of >5000 with an average PR of 3.0-3.5 = fair
Monthly search of >5000 with an average PR of 2.6-2.9 = good
Monthly search of >5000 with an average PR of 2.0-2.5 = excellent
Monthly search of >5000 with an average PR of 0-1.9 = JACKPOT

-To do this step, make sure you have the average PR of the top 3 keywords which was done above.
-Then go back to the Adwords keyword tool where you can find the number of monthly searches for a particular keyword.
-Use the data above to get the jackpot keyword.

As much as possible, go for the JACKPOT! These Jackpot keywords will make it easier to rank highly on google and therefore give you the traffic you need to make a sale. With good research you may event get the top spot on google! To put it simply, the lower the average page rank and the higher the monthly search then the better.

And another method here from the warrior forum

Commercial Quality/Earning Potential

To work out the earning potential of the keywords you have chosen take a look at the amount of cash being paid – the CPC values from Google.

***Note*** When using Adsence as a monetisation method you apparently earn about 50-75% of the estimate CPC values.

When you combine the real data and the cpc you can find the real earning potential for these keywords, you need to take in to account that you will only receive a portion of the traffic and therefore a portion of the ad sense cash.  Market Samurai can do this auto magicly for you…and the keyword research part of this tool is free to use – but a bit sluggish I suspect due tot he amount of work its doing.

Passion

Pat from Smart Passive Income make a reference to this in his keyword research video which I think is worth noting “Passion”

Don’t start something you are not going to get excited about, if the niche is not going to spark something in you in some way you will probably get bored of it and waste your time — Move on.

Well I think that does it for Key Word research – SEO and niche research is more of an art form than anything else and will get better as I practice.

 

I will add to this as I get the pattern down – just stuff I have found along the way :)

Stuart

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